A Freelancer’s Guide to Cold Pitching To Online Marketing Agencies
The digital marketplace provides a great opportunity for freelancers to make a living today. Rest assured your freelance services are in high demand today on the internet for as long as you know when and where to look. It is recommended that you pitch to digital marketing agencies as your first course of action. For example, if you are confident in your freelance writing skills, you can rest assured there is an agency out there that will be willing to discuss more about your services. Keep reading here to discover ways through which you can send out winning pitches to potential agencies looking to hire your services.
To get started, you might want to confirm with some of the leading freelance writing job boards whether or not the agencies have posted job openings in their companies. Some of the most popular job board platforms include ProBlogger and Blogging Pro so you might want to stop there first before taking any other action. Most agencies today would hire this service through these boards. Should you make a couple of applications and still not get any tangible feedback, you can then start cold pitching the marketing agencies directly.
First you need to identify this company you wish to offer your services and then ensure you take a tour of their website. Important to keep in mind is that some of these companies you will be approaching may not be into full digital marketing services. Some will offer SEO, others web design, others PPC and others a combination of all these minus content development. As such, as a wise freelancer, you should know that this presents you an opportunity to offer your content development services. Note that randomly sending out your applications to agencies that do not offer the kind of service you are looking for will simply waste your time and annoy people in the process.
The other important issue you need to know is how to structure the pitch that you send out so you can win the trust and get a chance to offer this service. A point to always keep in mind is that they may not necessarily require your service, but the fact that they are in the same industry as you are is an opportunity to try out. You could be good at web design, link building or even the famous freelance writing services. Make sure you portray a very professional outlook, be polite in your pitch and ensure it is short and to the point. Be hardworking and reliable, and you will be assured you can pay your bills.